Danger is Sweet.

McCauley literally means: Danger is Sweet. I am not kidding. Look it up.

When my sandpaper rough cousin, Brendan, from Cavan, Ireland, told me this (we were on the beer), I thought he was joking. He was not.

A way to rationalize? A bold approach, or compelling idea usually represents some level of danger. But, if you embrace it, that once dangerous idea could reap sweet rewards. So, what the hell, Danger is Sweet.